All work

Case study

Miles Summit

A website for a 55+ apartment community that hadn't been built yet.

Client
Miles Summit, a Parasole company
Scope
Six-page website, designed and built
Launched
April 2026, a day ahead of schedule
Live at
milessummit.com

The problem

Miles Summit is a 25-unit community for residents 55 and over, in Clarks Summit, Pennsylvania. When the project started, it was a construction site. No model unit, no leasing office, nothing to walk through.

That is harder than it sounds. Almost everything that makes someone confident enough to sign a lease normally happens in person.

WHAT A BUYER NEEDS HOW THEY'D NORMALLY GET IT WHAT EXISTED IN APRIL 2026 See what it looks like Know how big it is Ask a question Drive past it Tour a model unit Walk into the office all three The website and a phone screen
See what it looks likenormally: drive past it
Know how big it isnormally: tour a model unit
Ask a questionnormally: walk into the office
None of it existed.All three had to happen on the website, on a phone.
All three of the things that normally make someone confident were unavailable. One website had to replace them.

For four and a half months, the website was the only way to see Miles Summit.

It went live in late April, ahead of the building. Everything an interested buyer could learn, they learned here first.

Four decisions, and why

Every choice on the site answers the same question: how does someone get confident about a place they cannot visit?

Floor plans do the work a tour would

Not pretty sketches. The real architect's drawings, with every apartment labeled, its actual square footage, and what comes with it. Someone can pick the apartment they want, instead of just deciding they like the building.

Three ways to get in touch, before you scroll

Join the waitlist, schedule a tour, or send a text. People get in touch the way they are already comfortable. Making someone hunt for the one option the site prefers loses you inquiries.

Readable first, decorative second

Text a size up from the usual, and a soft shade behind anything written over a photo, so the headline never has to compete with the sky behind it. The people reading this are 55 and over and mostly on a phone. Looking good on a big designer monitor is not the test.

Built so they would not need me

Built with the same common tools thousands of other sites run on, plus a written guide to the whole thing. Nothing homemade that only I would understand. A site you can only change by calling the person who made it is not really yours.

What's on the site

Six pages: home, about, floor plans, construction updates, news and press, and contact. Built on WordPress so the team could keep it current without me.

The Miles Summit homepage: a photograph of the building at dusk, a NOW PRE-LEASING label, the headline Experience the summit of 55+ living, three buttons to join the waitlist, schedule a tour or send a text, and a strip of features underneath.
The homepage the day it launched.
  1. 1
    “Now pre-leasing” Answers the first question anyone has about an unfinished building: am I too early, or too late?
  2. 2
    What it is, in six words You know whether this place is for you before you scroll once.
  3. 3
    Three ways to reach out A waitlist form, a tour booking, and a text. Nobody is forced into the one the site prefers.
  4. 4
    The questions people call to ask Rooftop, pets, elevator, in-unit laundry. Answered before anyone picks up the phone.
The floor plans section: full architectural drawings for the one and two bedroom layouts, with unit codes, bed and bath counts, square footages, included features, and a request info button on each card.
The floor plans section, and the closest thing to a walkthrough you can give someone before a building exists.
  1. 1
    The architect's actual drawing Not a sketch. You can see where the kitchen sits relative to the balcony.
  2. 2
    Real square footage, apartment by apartment 817 to 1,436 square feet. Enough to work out whether your furniture fits.
  3. 3
    What comes with it Balcony, laundry, heat and air, elevator. Nobody has to call to find out.
  4. 4
    One button per layout The ask sits where the interest is, not on a contact page two clicks away.
The amenities section on a deep navy background, listing the rooftop deck, outdoor kitchen, gas fire pit, wellness center, community garden, dog park, coffee station, and walking track.
Amenities in one dark block, so the section people go looking for is impossible to scroll past.
The Miles Summit site on an iPhone, showing large readable body type and a quote from the developer.
The same page on a phone, where most of this audience actually reads it.

Built with tools any web developer already knows:

WordPress Astra Elementor WPForms Yoast SEO Bluehost

The schedule

five weeks of build March 24 April 29 May 11 Contract signed Site live, a day early Guide delivered Sitemap and design direction first Plus 30 days of support
  1. March 24Contract signed. Sitemap and design direction first.
  2. April 29Site live, a day ahead of the contracted date. Five weeks of build.
  3. May 11Guide delivered, plus 30 days of support.

The handoff

Handing over a site that nobody on the team can update is not finishing the job. Miles Summit came with a written guide: every page, where each piece of text lives, how the inquiry form works, and who hosts what.

Any WordPress developer can pick this up tomorrow. That is the point.

A page from the site documentation guide: a table listing each page of the site and its purpose.
One page of the documentation guide delivered at handoff.

From the client

“We needed a website that would give our 55+ community a credible presence for leasing inquiries before construction was even finished, and Marina delivered beautifully. She understood the real estate side, handled the entire project end to end, and was responsive and easy to work with the whole way through. The result is polished, professional, and exactly the first impression we wanted to make.”

— Jessica DeNinno, Parasole Properties

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